The platform is rolling out a updated setting that permits them to lessen the quantity of artificial intelligence-produced videos appearing in their streams. This step comes as the service revealed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale release. This development comes amid a rise in AI-generated material, spurred by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing content creators on another major platform only show content made by AI. A large amount of this output is classified as “AI slop”, a term for poor-quality, bulk-generated content that is frequently illogical or dreamlike.
Based on user feedback that many people like content made with AI tools, including digital art to educational videos, and we want to offer the community the option to see more or less of that, according to their own choices,” commented a company executive.
Scale of AI Content
TikTok announced that there are presently over a billion videos on its app labeled as AI-generated. Overall, over 100 m pieces of content are submitted to the app each day, making AI content a minor percentage of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of artificial media they see by using the content preference feature in the application and selecting AI-made media. Other topics that currently be adjusted under the filter include news, style, aesthetics, and movement.
AI Disclosure Rules
The platform’s rules mandate creators to label “realistic” artificially created content, and it bans dangerous deepfakes of celebrities or crisis events. Any realistic AI video that is not labeled can be removed under its community policies.
Furthermore, the platform will from now on attach an “AI-made” label to content produced via its own AI tools, or detected by an collaborative effort for recognizing content made by AI. This step is aimed to deter users from trying to circumvent the labeling process.
AI Literacy Programs
The company is additionally establishing a two million dollar awareness program for specialists and groups to produce educational content about using AI responsibly. This project will assist non-profit groups specializing in training programming and robotics.
Platform Protection
TikTok has supported its safety measures, amid debate over proposals to cut jobs for hundreds of content moderators in the United Kingdom. The company is planning to cut hundreds of positions in its content moderation team in its British office, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive stated that human moderation would still have a role, but automated tools can protect employees by removing the most graphic content before it is viewed by people. The company stated a 76% decrease in disturbing and violent content handled by safety staff over the past year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
